Amazon AI tools for sellers
TL;DR: The newest Amazon AI tools for sellers—revealed in the Amazon Accelerate 2025 announcements—upgrade listing creation, optimization, ads, and coaching. The Amazon “Enhance My Listing” feature and other seller automation tools now use agentic AI to fix gaps, suggest attributes/keywords, and even coach launches in real time. 1.3M+ sellers already use Amazon’s generative AI product listings, and Amazon reports ~40% listing-quality lifts. See coverage from GeekWire and Amazon’s official post on the 40% lift here.
Last updated: October 21, 2025
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Why today’s Amazon AI tools for sellers are a game-changer
Amazon has evolved from basic text generators to more advanced AI that not only suggests actions (such as adding attributes, adjusting bids, restocking, and refining titles) but also actively supports sellers. During Amazon Accelerate 2025, the company showcased enhancements, including generative AI for product listings, the Enhance My Listing tool, Product Performance Spotlight (which offers real-time coaching), and upgrades to Seller Assistant. Check out the official announcements regarding Product Performance Spotlight and Seller Assistant featuring agentic AI.
Amazon Accelerate 2025 announcements: what’s new for every seller
Here’s the short version of what actually matters:
- “Enhance My Listing” (EML) audits your detail pages and proposes better titles, bullets, and missing attributes—so your products show up for the filters buyers actually use. Source: About Amazon, TechCrunch. About Amazon+1
- Product Performance Spotlight is a launch coach that benchmarks you vs. similar products and pings you when action is needed (low stock, weak CTR, etc.). Source: About Amazon. About Amazon
- Seller Assistant (agentic AI) moves from “helpful” to “hands-on,” recommending tasks and helping execute them. Source: About Amazon, TechCrunch. About Amazon+1
- AI Video Generator (Ads)—now broadly available in the U.S.—turns product assets into testable video creatives fast. Sources: Amazon Ads news and About Amazon.
Generative AI product listings: how they work and when to use them
Consider this approach as “draft, then refine”:
Why it works: The model is trained on marketplace patterns, allowing it to suggest attributes that customers commonly filter for. This is why Amazon’s AI tools for sellers can significantly enhance discoverability. Amazon has reported about a 40% improvement in listing quality when generative AI is used—see About Amazon for more details.
When to use this approach:
- New catalog builds (when you require speed and consistency).
- Evergreen refreshes (you need fresh keywords and complete specs).
- Seasonal pivots (you need fast variant copy and updated images). See also our article about Black Friday Strategies to succeed
Amazon “Enhance My Listing” feature: audit and upgrade existing ASINs
This is your “catch the gaps” button. EML scans the page, identifies missing elements (such as fabric weight, compatibility, and size charts), and suggests precise fixes. You can accept, edit, or decline—you remain in control.
- External coverage: TechCrunch and PYMNTS. TechCrunch+1
- Official details: About Amazon. About Amazon
Pro tip: Run EML across your top 50 ASINs, then sort by “attributes added.” Most wins hide in boring specs that shoppers filter by.
Seller automation tools: playbooks for new and experienced sellers
If you’re just starting out:
Begin by using generative AI to create 3 to 5 product listings (ASINs). After that, utilize the “Enhance My Listing” (EML) feature to identify any gaps you may not have noticed. Let the Product Performance Spotlight guide you during the first 30 days—when it alerts you about low stock or weak click-through rates (CTR), take action and then reassess the situation. (Official overview from Amazon)
If you’re scaling:
Refresh stagnant SKUs in batches using Amazon’s “Enhance My Listing” feature, and diversify your creatives with the AI Video Generator. Experiment with different hooks (such as “spill-proof in gym bags”), settings (like unboxing versus in-use), and calls to action (CTAs). Moving quickly with your creative process leads to more cost-effective learning cycles.
Reality check: Amazon reports that 1.3 million sellers are already using its generative AI for listings and ads. The true advantage lies not just in utilizing AI, but in how effectively you combine the speed of AI with your proven strategies, positioning, and imagery. (Source: GeekWire from Accelerate)
A 7-day “win fast” sprint (mix of new + seasoned)
Day 1-2: Draft five product listings using generative AI. Include brand proof such as materials, certifications, and a sizing grid. Publish two title variants for each SKU.
Day 3: Run the Enhanced Marketing Listing (EML) for your top SKUs, prioritizing attribute corrections before cleaning up the prose.
Day 4-5: Create 2-3 AI-generated video variations for each hero SKU. Replace the current video with the one that has the highest click-through rate (CTR) by the end of the day.
Day 6-7: Follow the Spotlight suggestions for stock levels, bids, and pricing. Roll out the winning title and video across all variants.
Compliance + quality (the guardrails you won’t regret)
- Don’t let AI freelance on claims—you own accuracy.
- Keep a short brand voice sheet (words to use/avoid) and paste it into your prompts.
- Save every change (before/after) so you can revert if ranking dips after an edit.
FAQs
Are Amazon AI tools for sellers okay for regulated claims?
Use them for structure; you still own substantiation and compliance.
How is the Amazon “Enhance My Listing” feature different from generic AI copy tools?
EML audits and upgrades your existing page using marketplace signals, then proposes exact attribute/spec fixes you can accept or edit.
Do these tools help after launch?
Yes—Product Performance Spotlight benchmarks your pacing and flags what to fix next (stock, pricing, ads)
With the ‘Enhance My Listing’ feature, Amazon is giving sellers a major advantage in improving their listings without needing expert-level knowledge. I’m curious to see how these tools impact long-term sales trends.
Yeah, totally agree — this feature is a huge win for sellers who just want solid listings without having to dig into all the SEO details themselves. I’m also curious to see if these AI tools actually move the needle on sales over time or if it’ll mostly help with faster content creation. Either way, it’s a big step forward.